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Platform Business & Strategy

 

Platform Business & Strategy

A platform strategy is an approach to entering a market which revolves around the task of allowing platform participants to benefit from

What you'll learn

  • Master the fundamentals of digital transformation via connected strategies and platforms and move beyond the often-used limitation to “uberization".
  • Evaluate platforms and their strategies in terms of their business model.
  • Discuss and develop products into defensible platforms.
  • Apply the business and strategy of platforms through the discussion of multiple real-lifr examples in the course.

Requirements

  • A basic knowledge of business and management

Description

In this online course on Platform Business & Strategy, we will focus on platform business models, which have pervasively impacted various industries. While press and media coverage tends to focus on the dark sides of potential superplatforms, this online course attempts to clarify platforms’ conceptual foundations. Furthermore, you will acquire an essential set of tools and approaches to analyze and develop platforms and to find the platform in your firm’s offerings. Finally, we will discuss several trends and platform vulnerabilities, such as multi-homing, to assist you in developing defensible platform businesses.

By the end of this course, you will be able to master the foundations of platforms and go beyond the hype and heated debates in media outlets, evaluate platforms and their strategies according to the adopted business model discuss and develop products into defensible platforms, and apply platform business and strategy through the discussion of multiple examples.

Seven video lessons with downloadable files will guide you through the process by covering platforms from their basic understanding and mechanisms through the analysis of (existing) platforms and identifying platform launch strategies to tools and ways to transform your products into defensible platforms.

Enter the world of platforms and learn how to make platform business models work for your firm! 

Who this course is for:

  • Marketing professionals eager to transform products into platforms.
  • Managers and entrepreneurs interested in a solid understanding of platforms' business models and strategies.
  • College students motivated to add platform fundamentals to their curriculum.

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